An ouch pouch is a little boo boo kit you carry with you. It comes filled with little emergency essentials. Anyone who knows my family knows that my 5 year old is a walking disaster. We have spent a good deal of time getting his head stapled back together in the ER in the past (although its been nearly a year since we have had to take him in!!). There are plenty of other not so extreme emergencies with him as well. I could definately use something like this!